Cristoforo Colombo Branding
Cristoforo Colombo is a product line of tomatoes targeting traditional, Italian-style restaurateurs. The branding all began with Cristoforo's signature, which became the main focus of the logo. The concept for the sell sheet is that Cristoforo took his grandmother's recipe and modified it to include his brand of tomatoes. This communicated to the customer that his brand was as close as it got to being an authentic Italian product, perfect for grandma's original authentic recipes.